How To Negotiate Domain Sale?

To negotiate a domain when selling is a major part of how much you will get paid or how much money you will make.

You have to keep in mind that the purpose of negotiation is for BOTH parties to end up happy.

Buyers should feel like they got the biggest bang for their buck & sellers should feel that they are happy to part with the domain.

PRO TIP:  90% of domainers are unprofessional when it comes to negotiation, so they end up not selling anything because they take it personally.

Repeat after me: “This is just a business transaction.”  Do not take it personally. Domains are not organic beings; don’t get emotional with them.

Before you can start to negotiate, remember to figure out how much your domain is worth. If you don’t know how to figure this out, you can check out the article here.

Steps on How To Successfully Negotiate A Domain Sale:

  1.  Ask for more than you expect to get.

    It’s super easy to lower your price, but you cannot go back & raise it. On top of that, you don’t know what the other person is willing to pay.

  2. Never accept the first offer.

    Under no circumstances should you accept the first offer, even if it’s the price you are okay with because, later that night, you will regret that you could have gotten more.    

    When you get the first offer, act like “are they are joking with you?”

    This is going to get them to offer you a little better price. (Every dollar counts!)

  3. Avoid confrontation.

    Avoid confrontation of any kind. At the end of the transaction, the buyer might even buy more domains from you or refer you to other people. This is just a business transaction; do not take it personally.

  4. Be Reluctant.

    If you look and sound desperate to sell the domain, the other party will think that they can push you around to get a lower price. Instead, act as if you are not sure if you want to sell the domain & be calm.

    PRO Tip: Don’t respond to offers right away.  Schedule it 10-15 hours after.

  5. Vise Technique

    Vise technique is something that your buyer might use to get you to lower your price.

    The potential buyer will insist that “ You will have to do better than that!” They are expecting you to respond with a number they can play around with.

    Most domainers will respond with a lower number.  Don’t do that.

    In this case, I want you to respond by saying “EXACTLY how much better do I have to do?” This way, you use the vise technique right back at them.

  6. Higher Authority

    Weak negotiators fall prey to their own egos & present themselves with the final authority to close the deal. A strong negotiator plays the good guy & makes the higher authority a bad guy.

    For example: “I know you are offering a good price, but my manager doesn’t agree with me; can we offer him a better price?”

  7. Never Meet in the “Middle.”

    A lot of buyers will say, “Can we meet in the middle?”

    In this case, play a little dumb. You will respond back by saying, “OHHH . . . You meant to say you will go UP to X amount?! Let me talk to my boss and get back to you.”

    In this case, you have just raised the “low-end pricing.”

  8. Don’t reveal your bottom line.

    Many domainers get cocky and respond to buyers by saying, “I am only accepting $X for this domain!” You could do that, but you will lose 7/10 deals just because you had to be cocky when a buyer came to YOU to buy YOUR domain.

    You don’t know who is backing the other side. ALWAYS go through the negotiation & speak with the potential buyer.

  9. Withdraw Offer.

    If you are dealing with a very interested party, you can tell them that your superior executive has decided to withdraw from negotiation & is also canceling the previous offer & the bottom price you can do is “X”.

    This is kind of a risky tactic. Use it wisely; it will either break the deal or get you more than the expected amount.

  10. Make them feel good.

    Once you have been offered a price for which you are willing to part with the domain, make them feel good by saying that you were wanting more, but are letting it go because the domain deserves to “see the light” and you want to see it grow (as if it’s your child).

    This will make them feel good that they got a bargain & they will want to do business with you in the future.

How Much Is Your Domain Worth? Find Your Domain’s Value

Ultimately, domain price is whatever the buyer is willing to pay, but there is a difference between knowing if your domain is worth a few bucks or a few million dollars.

There is this stubborn friend I have (bless his heart . . . Hello, Keith ) who thinks that he is sitting on a million-dollar domain & is unwilling to give it up, even when he received good offers.

The first thing I want you to do is determine what recent domain sales have been for others. You can do that in several ways, but a good place to start is www.dnjournal.com


Here are good indications that you have a valuable domain:

(Hint: these are the benefits you will tell your potential buyer about to make them appreciate the domain they are about to purchase.)

  • Good Top Level Domain

    There are a lot of domain extensions but nothing beats .com. If you have a GOOD top level domain, it’s an added value.

    This is not to say that .net, .us, etc. are not valuable, just not as much as .com.
  • Short Length

    The shorter the domain, the more expensive it is. Why? Because barely any of them are left. Why do you think xxx.com is so valuable?   

The shorter your domain, the more valuable it becomes, not always but usually.


  • Passes the “Radio” Test

    How easy is it to pronounce your domain name? If you yell the domain name across the room, will people understand what you just said?
  • Correct Spelling

    This pretty much means that domain is more valuable if it uses correct spelling vs one that doesn’t.  


  • Meaningful Keywords

    Does your domain name include meaningful keywords? Does it mean something useful? Or is it just random stuff that you put together?
  • Brandable

    Does your domain have the ability to be used by a publicly-traded company? Can it be branded into something that the consumer will love?
  • Age

    If your domain was registered last year vs 10 years ago, the older domain might be worth more because of its age. Not always but it could be with the combination of other factors.
  • Traffic


    Does your domain already have existing traffic coming to it? That means it already has an audience. It will make your domain worth even more if it has the type of audience that the buyer will appreciate.

Tools that can help you determine the value

  • Appraisal Services

    There are multiple appraisal services online that will let you estimate the value of the domain, but keep in mind that it’s normally NOT completely accurate but you can get a good feel for it.      

    Estibot.com is a good website to see the valuation of your domain but, again, keep in mind that it’s not 100% accurate.


  • Google Trends

    Google Trends lets you see what other people are searching for on the web. Go to trends.google.com & put in your domain keyword. 

    This will let you know if the keyword used on your domain has searches, which could be useful in terms of branding & sometimes SEO.


    These days SEO has nothing to do with domain keyword, so don’t get excited if you have an exact match,  but it is a little easier to rank if your domain contains the keyword. That’s why it could be worth more.
  • Google AdWords Keyword Planner


    Google AdWords Keyword planner is a tool used by marketers to find out how much people are paying for a keyword to rank it on top of Google via AdWords.

    If CPC (Cost Per Click) is very high, then it might make sense for a marketer to buy your domain & attempt to rank it on Google so they can spend less.

All the things we talked about above are “BENEFITS” . . . reasons why a buyer should purchase a domain. Whenever you are offering your domain for sale, it might be wise to mention these positive aspects of your domain.   

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